Intro: Mobistar, Belgian Carrier belonging to the Orange Group, sponsorises this blog (soon to come e-commerce site?) about Mobile News in order to raise awareness on Mobile Internet.
My take: smart “branded utility” initiative. Too bad we haven’t been able keeping the relationship I initiated between Belgique Mobile (now BeMobile), leading Mobile News blog in french-speaking Belgium, and Cleverwood (New Media Consulting company I conceptualized and own for 25%). Now that Mobile is hot, such initiatives (think Services Mobiles in France or Belgium-iPhone in Belgium, recently bought by Rossel)