The Increasingly Connected Consumer: Connected Devices (Nielsen)

Key Points:

  • early adopter tool
  • rather male and younger than other connected devices
  • more shared than mobile devices
  • The iPad trumps the iPhone for “print” and video viewing…
  • …which leads to greater engagement
  • Connected devices owners (aka Early adopters) as a group are comfortable with mobile advertising…
  • …but iPad users are much more receptive and are more likely to make a purchase

My take: nothing surprising here. A good reference for our presentations on the topic.


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