- early adopter tool
- rather male and younger than other connected devices
- more shared than mobile devices
- The iPad trumps the iPhone for “print” and video viewing…
- …which leads to greater engagement
- Connected devices owners (aka Early adopters) as a group are comfortable with mobile advertising…
- …but iPad users are much more receptive and are more likely to make a purchase
My take: nothing surprising here. A good reference for our presentations on the topic.