Intro: Myspace has seemed passé ever since Facebook lapped Myspace two years ago, but the news of Myspace’s demise was always a bit exaggerated. While Facebook catapulted to international success, Myspace continued to chug along with tens of millions of unique visitors each month. It’s still the 40th most popular site globally according to Alexa, and when Forrester published our report on Peer Influence Analysis and Mass Influencers, many were surprised when the Q4 2009 data demonstrated more influence impressions on Myspace than on Twitter. But while Myspace perhaps wasn’t getting the due it deserved, there was no doubt its importance to marketers and its influence in the social media world was on the wane. Change is in the air – soon a new Myspace will launch that will help it regain some of that lost luster.
My take: As I said, it’s interesting to see a more content-focussed social network that could connect well to conversation-based ones like Twitter and Facebook