Banking in an Era of Financial Reform

Summary: How do banks re-engage with customers in an era of consumer protection and financial reform? Paradoxically, through the same digital channels that disrupted the personal banking relationship in the first place.

My take: I love “Mentally shift from client service to client experience” recommendation. And this beautiful story about evolution of relationship with bank that spirals: first a physical experience (leather comfy chair, lollipop, cashier as a friend), then digital services and, in the end, brought back to an augmented experience thanks to technology. That’s all what DiCoDE is about!
This is also a great (set of) article(s) about Bank 2.0

Links: http://ideaengineers.sapient.com/business/banking-in-an-era-of-financial-reform/ and http://engagementbanking.sapient.com/ and http://www.banking4tomorrow.com/

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One Response to Banking in an Era of Financial Reform

  1. Pingback: Rediscovering the art of selling | New Media Foresight

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