EBay expects $1.5B in mobile revenue by year-end

Intro: Funneled through its subsidiary PayPal, eBay’s mobile revenue was in excess of $600 million in 2009, and the company is well on its way to at least $1.5 billion in mobile revenue this year. Given such robust growth, eBay has made mobile an increasing priority in the belief that the sky is the limit for mobile commerce.

My take: m-commerce will capitalize on all that e-commerce facilitated (awareness, payment methods, digital infrastructure, integration in the logistic systems, customer relationship…) and web platforms are the best placed for taking a big piece of the pie! eBay has even more than that having a real platform utility (see DiCoDE, slide 13) system!

Link: http://www.mobilemarketer.com/cms/news/commerce/7855.html

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