Emerging Market Handset Strategies- Is Content King?

Intro: It might seem counterintuitive, but for the device manufacturer, content stategy for emerging markets could be just as important as their content plans for developed ones. And this is the case even though in such markets 3G networks may not exist, browsing is achieved through basic WAP, and email achieved through SMS.

My Take: makes sense… revenge of the Media? Check out DiCoDE and imagine it without Content… It reminds me the remark of a (non-visionary) colleague at Sanoma: I believe in Mobile Advertising, but not in Mobile Content. Well, without content, media can’t offer advertising…

Link: http://www.juniperresearch.com/analyst-xpress-blog/2010/10/25/emerging-market-handset-strategies-is-content-king/

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