Intro: Gowalla is expanding into Yelp’s territory with the release of three new features that help users discover more about their city while giving businesses more control over presence on the location-based social network. New features are:
- City Pages, a web-based interface for exploring what’s popular in 32 different metropolitan areas by tapping into Gowalla’s checkin data to figure out which locations are popular or trending
- rollout of a new Verified Businesses and Venues feature that lets companies claim their virtual plot on Gowalla
- Verified Businesses also get access to another feature launching today: the Stamp Calendar. Unlike Foursquare, Gowalla uses stamps to designate when you’ve checked in to certain locations or completed certain tasks. Businesses that want to make a greater impact on Gowalla can now do so with their own custom Passport Stamp
My take: the battle for location-based check-in’s is interesting to follow, especially since Facebook entered the game through Places. Having worked for a Directories business (Truvo, active in Belgium, Ireland and Portugal), i keep an eye on what’s going on there. User Context (including location and all other data) is also one of the main structural trends i treat in DiCoDE – the future.