Julien Billot (PagesJaunes) “Le mobile va nous permettre de toucher de nouveaux annonceurs”

Intro: L’Internet mobile devrait représenter 10 % du trafic de PagesJaunes en 2011. Le directeur général adjoint du groupe explique sa vision et ses projets sur ce média.

My take: a few interesting insights for directories business’ best in class in Europe: figures, move from delivery services (print, web) to chains (mobile) as main advertisers, Urban Dive, Mappy positioning, competition from Google and Apple…

Link: http://www.journaldunet.com/ebusiness/internet-mobile/julien-billot-interview-julien-billot-pagesjaunes.shtml

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