Official Measurements for Mobile Internet in France

Intro: Pour la toute première fois en France, Médiamétrie publie les audiences des sites, portails et applications consultés via l’internet mobile. La mesure offre une vision exhaustive de la navigation internet sur téléphone mobile enrichie par des informations détaillées sur les profils des mobinautes.

My take: Interesting figures! Search Engines, Carriers, Social Networks, App Store (I assume Apple traffic is for App Store), Directories, Media, Utilities and even video portals (I assume Youtube is included in Google). We thus have outpassed the maturity level as audience goes beyond Carriers and Media to go to Social and Destination Webs. It’s too bad that audience measurements organizations didn’t experiment earlier as these figures are key to convince some must-have players to invade new media ecosystems


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