HOW TO: Optimize Your Social Media Marketing Strategy

Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internetmarketing strategies.

Key Points:

  • New Additions to the Marketing Funnel: Over the years, the traditional AIDA has evolved and added two extra levels. These levels represent not only a shift in the technology and methods that are used to market, but the people behind it.
    Loyalty and Advocacy!
  • The problem with AIDA: As you can see, the levels of our old friend AIDA can get a bit muddy, especially when it comes to the areas of awareness and interest. This has given birth to dozens, probably even hundreds, of fresh interpretations. The main thing to remember is how the funnels flow and to set your measurement and expectations accordingly.

My Take: Sharing DiCoDE with Clo, she told me considering building such a model which would take traditional funnels and add Social Media specificities. And her initiative is fully about this!

DiCoDE is less process-oriented, but also add this “social loop” to a traditional to-down value chain. So now models need to spin and any traditional marketing needs to take this dimension into account!


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