Tag Archives: Ad

The New Media Generation – Adlovers or Adavoiders?

Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading

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Re-imagining Marketing After Achieving “Internet of Things”

Intro: If you’re not aware, the term Internet of Things refers to the interconnection of everyday objects (large and small) via an array of sensors and radio tags that would allow for a vastly “smarter” world empowered through technology. The … Continue reading

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Enhanced TV vs Traditional Advertisers

Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading

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