Tag Archives: brand

Light Foresight Part II

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

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Multiplatform radio gets a little extra

Key Points: New platforms like DAB, the internet, and mobile apps are all changing the way that radio works. We’re not just seeing new radio stations appear, but also we’re seeing brand extensions: extra radio stations that add to the … Continue reading

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Conde Nast CEO Chuck Townsend Explains The Latest Re-Org: Interview, Memo

Intro: “This (re-org) is not driven by the economy. It’s not driven by expense management. It’s not driven by cost management. This is driven by the market,” Townsend said. “It’s about making a move at the right point in time … Continue reading

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ESPN is Mobile Publisher of the Year

Intro: ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation. Key Points: “The five finalists all proved quite clearly that the mobile … Continue reading

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