Tag Archives: CRM

HOW TO: Optimize Your Social Media Marketing Strategy

Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading

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Rediscovering the art of selling

Intro: Even after researching products on their own, many customers still enter stores undecided about what to buy. For retailers, that’s an opportunity. Key Points: Recently, the industry has been missing opportunities to make sales. New technologies, extensive retailer Web … Continue reading

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Verizon Wireless to pay record settlement for mysterious data charges

Intro: The Federal Communications Commission’s Enforcement Bureau is holding Verizon Wireless responsible for paying a record $25 million payment to the U.S. Treasury for mystery fees the company charged its customers over the last several years. Key points: The payment … Continue reading

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Caring and sharing, by all means – but not with networks

Key Points: Australian operators Telstra and Vodafone Hutchison Australia (VHA) announced last week that they will call a halt to their network sharing agreement in 2012. A number of operators in any given market could share their network infrastructure and … Continue reading

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EBay expects $1.5B in mobile revenue by year-end

Intro: Funneled through its subsidiary PayPal, eBay’s mobile revenue was in excess of $600 million in 2009, and the company is well on its way to at least $1.5 billion in mobile revenue this year. Given such robust growth, eBay … Continue reading

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Is Apple About to Cut Out the Carriers?

Key point: if Apple is doing an end run around the carrier by putting its own SIM inside the iPhone, it could do what Google with its NexusOne could not, which is create an easy way to sell a handset … Continue reading

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