Tag Archives: Customer XP

Light Foresight Part II

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

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Light Foresight Part I

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

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HOW TO: Optimize Your Social Media Marketing Strategy

Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading

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Rediscovering the art of selling

Intro: Even after researching products on their own, many customers still enter stores undecided about what to buy. For retailers, that’s an opportunity. Key Points: Recently, the industry has been missing opportunities to make sales. New technologies, extensive retailer Web … Continue reading

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Google bets on location-based mobile coupons as linchpin for success

Intro: A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis. Key Points: “People who switched to smartphones searched 50 … Continue reading

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Is Apple About to Cut Out the Carriers?

Key point: if Apple is doing an end run around the carrier by putting its own SIM inside the iPhone, it could do what Google with its NexusOne could not, which is create an easy way to sell a handset … Continue reading

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