Tag Archives: Device

Google bets on location-based mobile coupons as linchpin for success

Intro: A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis. Key Points: “People who switched to smartphones searched 50 … Continue reading

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ESPN is Mobile Publisher of the Year

Intro: ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation. Key Points: “The five finalists all proved quite clearly that the mobile … Continue reading

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Enhanced TV vs Traditional Advertisers

Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading

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Microsoft’s transformation through Ray Ozzie’s eyes

Key points: In the realm of the service-centric ‘seamless OS’ we’re well on the path to having Windows Live serve as an optional yet natural services complement to the Windows and Office software.  In the realm of ‘seamless productivity’, Office … Continue reading

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