Tag Archives: location based

Re-imagining Marketing After Achieving “Internet of Things”

Intro: If you’re not aware, the term Internet of Things refers to the interconnection of everyday objects (large and small) via an array of sensors and radio tags that would allow for a vastly “smarter” world empowered through technology. The … Continue reading

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Google bets on location-based mobile coupons as linchpin for success

Intro: A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis. Key Points: “People who switched to smartphones searched 50 … Continue reading

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Gowalla Expands into Yelp’s Turf with City Pages and Verified Businesses

Intro: Gowalla is expanding into Yelp’s territory with the release of three new features that help users discover more about their city while giving businesses more control over presence on the location-based social network. New features are: City Pages, a … Continue reading

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