Tag Archives: media

Light Foresight Part V

Again many interesting stories that could be DiCoDEd. I’ll log them here, in a light foresight entry, in order to come back later if this book leaves me some time. Hope you enjoy it too! [Facebook, Data, Google, Aggregation, advertising, … Continue reading

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Light Foresight Part I

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

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The New Media Generation – Adlovers or Adavoiders?

Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading

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Multiplatform radio gets a little extra

Key Points: New platforms like DAB, the internet, and mobile apps are all changing the way that radio works. We’re not just seeing new radio stations appear, but also we’re seeing brand extensions: extra radio stations that add to the … Continue reading

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Conde Nast CEO Chuck Townsend Explains The Latest Re-Org: Interview, Memo

Intro: “This (re-org) is not driven by the economy. It’s not driven by expense management. It’s not driven by cost management. This is driven by the market,” Townsend said. “It’s about making a move at the right point in time … Continue reading

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The Nook Color Might Be a Better Android Tablet Than We Thought

Intro: The Nook Color’s built on top of Android, but seemed crippled in its potential to be a killer Android tablet by the way it’d run apps. Well, the reality is, it could be a solid little Android tablet after … Continue reading

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Emerging Market Handset Strategies- Is Content King?

Intro: It might seem counterintuitive, but for the device manufacturer, content stategy for emerging markets could be just as important as their content plans for developed ones. And this is the case even though in such markets 3G networks may … Continue reading

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ESPN is Mobile Publisher of the Year

Intro: ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation. Key Points: “The five finalists all proved quite clearly that the mobile … Continue reading

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Washington Post Tells Journalists Not To Engage on Twitter

Intro: The Washington Post sent a memo to its staffers telling journalists not to answer critics from Post-branded Twitter accounts or to use their personal accounts to “speak on behalf of the Post.” My Take: VERY interesting debate. Even if … Continue reading

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Kobo Store Gets Digital Magazine and Newspaper Subscriptions

Key Point: Kobo’s news stand is similar in scope and pricing as those offerings from competitors Barnes & Noble and Amazon.com, which both offer wirelessly delivered newspaper and magazine subscriptions. Titles are typically priced identically across the various stores. The difference … Continue reading

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