Tag Archives: Netflix

Those Bits Aren’t Free: Netflix Could Be Racking Up a $2 Billion Content Tab

Intro: Investors are cheering on Netflix, as it moves from DVDs to streaming video and keeps adding customers along the way. But “digital” doesn’t equal “cheap” for Reed Hastings’s company. In fact, the online move has cost Netflix at least … Continue reading

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Enhanced TV vs Traditional Advertisers

Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading

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