Tag Archives: QR code

The Critical Role of SMS

Intro: Today I received a release from mBlox indicating that their research shows that 38% of UK retailers have used SMS in a campaign, whilst another 36% are using a mobile site when reaching out to consumers. Chairman Andrew Bud … Continue reading

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Google bets on location-based mobile coupons as linchpin for success

Intro: A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis. Key Points: “People who switched to smartphones searched 50 … Continue reading

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