Tag Archives: smartphone

Light Foresight Part V

Again many interesting stories that could be DiCoDEd. I’ll log them here, in a light foresight entry, in order to come back later if this book leaves me some time. Hope you enjoy it too! [Facebook, Data, Google, Aggregation, advertising, … Continue reading

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Light Foresight Part IV

Damn, there are a lot of interesting stories (especially the Facebook/Google slap fight) and i don’t take the time to cover them sufficiently. So i’ll just log them here, in a light foresight entry, in order to come back later. … Continue reading

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Light Foresight Part II

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

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Light Foresight Part I

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

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Google bets on location-based mobile coupons as linchpin for success

Intro: A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis. Key Points: “People who switched to smartphones searched 50 … Continue reading

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10 Ways to Fix Windows Phone

Intro: Windows Phone 7 could be amazing. It’s not, yet. Right now, it’s a good start. This is what’s broken, and what Microsoft has to do to make it truly awesome. Key Points: Multitasking for third-party apps—or at least fix … Continue reading

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“Peter Rabbit” for iPad Delivers Interactive Twist to Classic Tale

Intro: Thanks to rapid developments in consumer technology — namely, large-format touchscreen devices like the iPad, and soon, Android, BlackBerry 6 and Windows 7-based tablets — the definition of the e-book is quickly evolving. Soon, the word “e-book” will no … Continue reading

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Julien Billot (PagesJaunes) “Le mobile va nous permettre de toucher de nouveaux annonceurs”

Intro: L’Internet mobile devrait représenter 10 % du trafic de PagesJaunes en 2011. Le directeur général adjoint du groupe explique sa vision et ses projets sur ce média. My take: a few interesting insights for directories business’ best in class … Continue reading

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The Increasingly Connected Consumer: Connected Devices (Nielsen)

Key Points: early adopter tool rather male and younger than other connected devices more shared than mobile devices The iPad trumps the iPhone for “print” and video viewing… …which leads to greater engagement Connected devices owners (aka Early adopters) as … Continue reading

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Enhanced TV vs Traditional Advertisers

Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading

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