Tag Archives: social media

Light Foresight Part IV

Damn, there are a lot of interesting stories (especially the Facebook/Google slap fight) and i don’t take the time to cover them sufficiently. So i’ll just log them here, in a light foresight entry, in order to come back later. … Continue reading

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Light Foresight Part II

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

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HOW TO: Optimize Your Social Media Marketing Strategy

Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading

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The New Media Generation – Adlovers or Adavoiders?

Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading

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Washington Post Tells Journalists Not To Engage on Twitter

Intro: The Washington Post sent a memo to its staffers telling journalists not to answer critics from Post-branded Twitter accounts or to use their personal accounts to “speak on behalf of the Post.” My Take: VERY interesting debate. Even if … Continue reading

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New MySpace With Entertaining New Purpose Will Attract New Users

Intro: Myspace has seemed passé ever since Facebook lapped Myspace two years ago, but the news of Myspace’s demise was always a bit exaggerated.  While Facebook catapulted to international success, Myspace continued to chug along with tens of millions of … Continue reading

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Apple compte intégrer “massivement” Facebook dans ses produits ?

Intro: Selon des sources proches du dossier, Apple serait sur le point de concrétiser un partenariat relativement important avec le célèbre site de socialisation Facebook. Le but pour la firme de Cupertino serait de pouvoir intégrer Facebook dans l’ensemble de … Continue reading

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