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Recent Posts
- I’m late! I’m late! For a very important date! I’m late! I’m late! I’m late!
- Light Foresight Part V
- Light Foresight Part IV
- Light Foresight Part III
- Light Foresight Part II
- Big cable loses 500,000 subscribers in Q3, we neglect to send flowers
- Light Foresight Part I
- HOW TO: Optimize Your Social Media Marketing Strategy
- Microsoft Shifts From Silverlight to HTML5
- The Mac App Store: The Good, the Bad & the Unknown
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Tag Archives: social media
Light Foresight Part IV
Damn, there are a lot of interesting stories (especially the Facebook/Google slap fight) and i don’t take the time to cover them sufficiently. So i’ll just log them here, in a light foresight entry, in order to come back later. … Continue reading
Posted in Light Foresight
Tagged Android, API, app, Ask, Ask Jeeves, Bank 2.0, BBC, Bon Jovi, browser, Business Model, China, crowdsourcing, Data, e-commerce, Electronics, Experience, f-commerce, Facebook, figures, flipboard, fragmentation, Futurism, Games, GMail, Google, Google TV, GPS, HD, HG Wells, HTML5, iPlayer, Kinect, m-commerce, MeeGo, Microsoft, Mobile, movies, NaaS, Natural Language, NUI, pollution, Preview, PS3, Radbox, Recupel, RockMelt, Search Engine, Service, Share, smartphone, SMS, social media, Social Web, Sony, Square, Symbian, tablet, TV, Twilio, UI, UK, US, video, Vocal Activation, Voice, waste, Watch Later, WorldWide, WP7, Xbox
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Light Foresight Part II
Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading
Posted in Light Foresight
Tagged 4G, Amazon, Analytic, Android, Aswath Damodaran, Bank of America, Banking, brand, Business, Business Transformation, Café Numérique, Carrier, City Planning, Control, Customer XP, Data, Diapers, Digital Native, Economy, Facebook, FCC, Finance, FourSquare, Girls, GMail, Google, GPS, Hyperconnectivity, IBM, Information Era, Inspiration, iPhone, ISP, LBS, Leadership 2.0, Location, LTE, Management, Mobile, Net Neutrality, Open Data, Open Internet, Open Leadership, Pew, Platform, Politics, Process, Psychology, Quidsi, Relationship, rfid, Singapore, smartphone, Social Business, social media, T-Mobile, technology, Thoughts on a Smarter Planet, traffic Jam, US, user, User Context, user XP, Value, Verizon, Water, WiMac, Wired
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HOW TO: Optimize Your Social Media Marketing Strategy
Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading
Posted in Foresight
Tagged action, advocacy, AIDA, awareness, Clo Willaerts, conversity.be, CRM, customer experience, Customer XP, desire, DiCoDE, interest, loyalty, Marketing, model, social media, strategy
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The New Media Generation – Adlovers or Adavoiders?
Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading
Posted in Foresight
Tagged Ad, advertising, analytics, Cleverwood, conversation, esearch, Experience, figures, GRP, Internet, media, Mobile Native, New Media, social media, TV, word of mouth
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Washington Post Tells Journalists Not To Engage on Twitter
Intro: The Washington Post sent a memo to its staffers telling journalists not to answer critics from Post-branded Twitter accounts or to use their personal accounts to “speak on behalf of the Post.” My Take: VERY interesting debate. Even if … Continue reading
Posted in Foresight
Tagged GLAAD, journalist, media, press, print, Raju Narisetti, social media, Twitter, Washington Post
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New MySpace With Entertaining New Purpose Will Attract New Users
Intro: Myspace has seemed passé ever since Facebook lapped Myspace two years ago, but the news of Myspace’s demise was always a bit exaggerated. While Facebook catapulted to international success, Myspace continued to chug along with tens of millions of … Continue reading
Posted in Foresight
Tagged Augie Ray, Content, Facebook, Forrester, MySpace, social media, Social Network, Twitter
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Apple compte intégrer “massivement” Facebook dans ses produits ?
Intro: Selon des sources proches du dossier, Apple serait sur le point de concrétiser un partenariat relativement important avec le célèbre site de socialisation Facebook. Le but pour la firme de Cupertino serait de pouvoir intégrer Facebook dans l’ensemble de … Continue reading
Posted in Foresight
Tagged Apple, Facebook, Google, partnership, social media, Social Network
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