Tag Archives: social media

Light Foresight Part IV

Posted on November 11, 2010 by Fabian Tilmant

Damn, there are a lot of interesting stories (especially the Facebook/Google slap fight) and i don’t take the time to cover them sufficiently. So i’ll just log them here, in a light foresight entry, in order to come back later. … Continue reading →

Posted in Light Foresight | Tagged Android, API, app, Ask, Ask Jeeves, Bank 2.0, BBC, Bon Jovi, browser, Business Model, China, crowdsourcing, Data, e-commerce, Electronics, Experience, f-commerce, Facebook, figures, flipboard, fragmentation, Futurism, Games, GMail, Google, Google TV, GPS, HD, HG Wells, HTML5, iPlayer, Kinect, m-commerce, MeeGo, Microsoft, Mobile, movies, NaaS, Natural Language, NUI, pollution, Preview, PS3, Radbox, Recupel, RockMelt, Search Engine, Service, Share, smartphone, SMS, social media, Social Web, Sony, Square, Symbian, tablet, TV, Twilio, UI, UK, US, video, Vocal Activation, Voice, waste, Watch Later, WorldWide, WP7, Xbox | 1 Comment

Light Foresight Part II

Posted on November 7, 2010 by Fabian Tilmant

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading →

Posted in Light Foresight | Tagged 4G, Amazon, Analytic, Android, Aswath Damodaran, Bank of America, Banking, brand, Business, Business Transformation, Café Numérique, Carrier, City Planning, Control, Customer XP, Data, Diapers, Digital Native, Economy, Facebook, FCC, Finance, FourSquare, Girls, GMail, Google, GPS, Hyperconnectivity, IBM, Information Era, Inspiration, iPhone, ISP, LBS, Leadership 2.0, Location, LTE, Management, Mobile, Net Neutrality, Open Data, Open Internet, Open Leadership, Pew, Platform, Politics, Process, Psychology, Quidsi, Relationship, rfid, Singapore, smartphone, Social Business, social media, T-Mobile, technology, Thoughts on a Smarter Planet, traffic Jam, US, user, User Context, user XP, Value, Verizon, Water, WiMac, Wired | Leave a comment

HOW TO: Optimize Your Social Media Marketing Strategy

Posted on November 1, 2010 by Fabian Tilmant

Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading →

Posted in Foresight | Tagged action, advocacy, AIDA, awareness, Clo Willaerts, conversity.be, CRM, customer experience, Customer XP, desire, DiCoDE, interest, loyalty, Marketing, model, social media, strategy | Leave a comment

The New Media Generation – Adlovers or Adavoiders?

Posted on November 1, 2010 by Fabian Tilmant

Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading →

Posted in Foresight | Tagged Ad, advertising, analytics, Cleverwood, conversation, esearch, Experience, figures, GRP, Internet, media, Mobile Native, New Media, social media, TV, word of mouth | Leave a comment

Washington Post Tells Journalists Not To Engage on Twitter

Posted on October 28, 2010 by Fabian Tilmant

Intro: The Washington Post sent a memo to its staffers telling journalists not to answer critics from Post-branded Twitter accounts or to use their personal accounts to “speak on behalf of the Post.” My Take: VERY interesting debate. Even if … Continue reading →

Posted in Foresight | Tagged GLAAD, journalist, media, press, print, Raju Narisetti, social media, Twitter, Washington Post | Leave a comment

New MySpace With Entertaining New Purpose Will Attract New Users

Posted on October 28, 2010 by Fabian Tilmant

Intro: Myspace has seemed passé ever since Facebook lapped Myspace two years ago, but the news of Myspace’s demise was always a bit exaggerated. While Facebook catapulted to international success, Myspace continued to chug along with tens of millions of … Continue reading →

Posted in Foresight | Tagged Augie Ray, Content, Facebook, Forrester, MySpace, social media, Social Network, Twitter | 1 Comment

Tag Archives: social media

Light Foresight Part IV

Light Foresight Part II

HOW TO: Optimize Your Social Media Marketing Strategy

The New Media Generation – Adlovers or Adavoiders?

Washington Post Tells Journalists Not To Engage on Twitter

New MySpace With Entertaining New Purpose Will Attract New Users

Apple compte intégrer “massivement” Facebook dans ses produits ?

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