Tag Archives: strategy

HOW TO: Optimize Your Social Media Marketing Strategy

Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading

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La plupart des entreprises n’ont pas de stratégie mobile

Intro: Forrester Research a vérifié dans quelle mesure les entreprises sont en train de développer et/ou d’implémenter une stratégie mobile. L’agence a pour cela interrogé 200 entreprises opérant au niveau mondial (40% établies en Europe, 40% aux États-Unis et 20% … Continue reading

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Google bets on location-based mobile coupons as linchpin for success

Intro: A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis. Key Points: “People who switched to smartphones searched 50 … Continue reading

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