Tag Archives: Youtube

Light Foresight Part V

Again many interesting stories that could be DiCoDEd. I’ll log them here, in a light foresight entry, in order to come back later if this book leaves me some time. Hope you enjoy it too! [Facebook, Data, Google, Aggregation, advertising, … Continue reading

Posted in Light Foresight | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Light Foresight Part I

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

Posted in Light Foresight | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Enhanced TV vs Traditional Advertisers

Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading

Posted in Foresight | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment