Category Archives: Foresight

Big cable loses 500,000 subscribers in Q3, we neglect to send flowers

Intro: Last quarter was the first time ever that US pay TV subscription rates were down. Now, according to GigaOM’s calculations, big cable suffered another set back in Q3, waving goodbye to over 500,000 subscribers in total. Comcast was saddled … Continue reading

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HOW TO: Optimize Your Social Media Marketing Strategy

Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading

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Microsoft Shifts From Silverlight to HTML5

Intro: Adobe isn’t the only company being tempted by the sweet taste of HTML5, Microsoft has a hankering for the stuff too. Despite its past efforts to shape Silverlight into the leading cross-platform runtime for the web and the desktop, Microsoft … Continue reading

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Microsoft’s Newest Acquisition Is About 3-D Gesture Controls

Intro: Microsoft has acquired Canesta, the manufacturer of semiconductor chips capable of sensing movement and gestures in 3-D. The technology could be applied to everything from Windows 8 motion controls to its Xbox Kinect motion-sensing device. Demo: My Take: Further … Continue reading

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The New Media Generation – Adlovers or Adavoiders?

Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading

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Multiplatform radio gets a little extra

Key Points: New platforms like DAB, the internet, and mobile apps are all changing the way that radio works. We’re not just seeing new radio stations appear, but also we’re seeing brand extensions: extra radio stations that add to the … Continue reading

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