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- Light Foresight Part V
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- Light Foresight Part II
- Big cable loses 500,000 subscribers in Q3, we neglect to send flowers
- Light Foresight Part I
- HOW TO: Optimize Your Social Media Marketing Strategy
- Microsoft Shifts From Silverlight to HTML5
- The Mac App Store: The Good, the Bad & the Unknown
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Category Archives: Foresight
Big cable loses 500,000 subscribers in Q3, we neglect to send flowers
Intro: Last quarter was the first time ever that US pay TV subscription rates were down. Now, according to GigaOM’s calculations, big cable suffered another set back in Q3, waving goodbye to over 500,000 subscribers in total. Comcast was saddled … Continue reading
Posted in Foresight
Tagged Cablevision, Charter Communications, Comcast, Economy, EU, GigaOM, IDTV, IPTV, Time Warner, TV, US, video
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HOW TO: Optimize Your Social Media Marketing Strategy
Intro: There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and … Continue reading
Posted in Foresight
Tagged action, advocacy, AIDA, awareness, Clo Willaerts, conversity.be, CRM, customer experience, Customer XP, desire, DiCoDE, interest, loyalty, Marketing, model, social media, strategy
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Microsoft Shifts From Silverlight to HTML5
Intro: Adobe isn’t the only company being tempted by the sweet taste of HTML5, Microsoft has a hankering for the stuff too. Despite its past efforts to shape Silverlight into the leading cross-platform runtime for the web and the desktop, Microsoft … Continue reading
The Mac App Store: The Good, the Bad & the Unknown
Intro: Last week, Apple officially announced the Mac App Store as a major new addition to the Mac software ecosystem. Although the Mac App Store will be an integral part of Mac OS X Lion, it will make its debut … Continue reading
Posted in Foresight
Tagged Ad, ads, advertising, app, App Store, Apple, Apps, Boundary Object, Business Model, CoCoa, Credentials, CRM, customer experience, Customer XP, Daniel Jalkut, developer, ecosystem, iAd, iOS, Lion, Log-in, Mac App Store, Mac OS X, Mac OS X Lion, Marco Arment, OS, Platform, platform logic, platform utility
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Microsoft’s Newest Acquisition Is About 3-D Gesture Controls
Intro: Microsoft has acquired Canesta, the manufacturer of semiconductor chips capable of sensing movement and gestures in 3-D. The technology could be applied to everything from Windows 8 motion controls to its Xbox Kinect motion-sensing device. Demo: My Take: Further … Continue reading
The New Media Generation – Adlovers or Adavoiders?
Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading
Posted in Foresight
Tagged Ad, advertising, analytics, Cleverwood, conversation, esearch, Experience, figures, GRP, Internet, media, Mobile Native, New Media, social media, TV, word of mouth
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Multiplatform radio gets a little extra
Key Points: New platforms like DAB, the internet, and mobile apps are all changing the way that radio works. We’re not just seeing new radio stations appear, but also we’re seeing brand extensions: extra radio stations that add to the … Continue reading
Posted in Foresight
Tagged app, brand, Cleverwood, DAB, extra, James Cridland, media, Mediatel, Mobile, multiplatform, Platform, radio, Radio Manifesto, Transmedia, web radio
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Conde Nast CEO Chuck Townsend Explains The Latest Re-Org: Interview, Memo
Intro: “This (re-org) is not driven by the economy. It’s not driven by expense management. It’s not driven by cost management. This is driven by the market,” Townsend said. “It’s about making a move at the right point in time … Continue reading
Posted in Foresight
Tagged Ars Technica, Bob Sauerberg, brand, Brides, Chuck Townsend, Concierge, Conde Nast, Debi Chirichella, digital, Drew Schutte, Economy, Epicurious, Gourmet Live, Joe Simon, Josh Stinchcomb, Julie Michalowski, line management, Lou Cona, magazine, media, Media Transformation, Monica Ray, print, publisher, Reddit, Sanoma, Sarah Chubb, Staci D. Kramer, Staci Kramer, technology, Transmedia, Wired
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Rediscovering the art of selling
Intro: Even after researching products on their own, many customers still enter stores undecided about what to buy. For retailers, that’s an opportunity. Key Points: Recently, the industry has been missing opportunities to make sales. New technologies, extensive retailer Web … Continue reading
Posted in Foresight
Tagged CRM, customer, Customer Relationship, Customer XP, Josh Leibowitz, Mc Kinsey, POP, POS, sales, Service
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Verizon Wireless to pay record settlement for mysterious data charges
Intro: The Federal Communications Commission’s Enforcement Bureau is holding Verizon Wireless responsible for paying a record $25 million payment to the U.S. Treasury for mystery fees the company charged its customers over the last several years. Key points: The payment … Continue reading
Posted in Foresight
Tagged CRM, customer, Customer Relationship, Data, FCC, Giselle Tsirulnik, Julius Genachowski, legal, Mobile, Mobile Internet, Mobile Marketer, Mobile Web, phone bill, Regulation, US, Verizon, Verizon Wireless
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New Media Foresight 