Tag Archives: Forrester

Light Foresight Part III

Posted on November 9, 2010 by Fabian Tilmant

Rocking some links before kicking the end of the second chapter (draft); no storytelling lesson today: [Seesmic, Loic Le Meur, Business Model] http://mashable.com/2010/11/07/seesmic-for-enterprise/ #beagilenotagirouette [Apple, MacBook, MacBook Air, UI, GUI, NUI, User XP, Mac OS Lion] http://www.engadget.com/2010/11/07/switched-on-the-ipadification-of-mac-os/ #smart(acrossthe)linemanagement [Microsoft, Kinect, NUI, Vocal … Continue reading →

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La plupart des entreprises n’ont pas de stratégie mobile

Posted on October 28, 2010 by Fabian Tilmant

Intro: Forrester Research a vérifié dans quelle mesure les entreprises sont en train de développer et/ou d’implémenter une stratégie mobile. L’agence a pour cela interrogé 200 entreprises opérant au niveau mondial (40% établies en Europe, 40% aux États-Unis et 20% … Continue reading →

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New MySpace With Entertaining New Purpose Will Attract New Users

Posted on October 28, 2010 by Fabian Tilmant

Intro: Myspace has seemed passé ever since Facebook lapped Myspace two years ago, but the news of Myspace’s demise was always a bit exaggerated.  While Facebook catapulted to international success, Myspace continued to chug along with tens of millions of … Continue reading →

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Enhanced TV vs Traditional Advertisers

Posted on October 27, 2010 by Fabian Tilmant

Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading →

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