Tag Archives: STB

Those Bits Aren’t Free: Netflix Could Be Racking Up a $2 Billion Content Tab

Posted on October 28, 2010 by Fabian Tilmant

Intro: Investors are cheering on Netflix, as it moves from DVDs to streaming video and keeps adding customers along the way. But “digital” doesn’t equal “cheap” for Reed Hastings’s company. In fact, the online move has cost Netflix at least … Continue reading →

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Adobe Air 2.5 Revealed: It’s All About Mobile

Posted on October 27, 2010 by Fabian Tilmant

Key Points: (multiplatform) smartphones, tablets and TV-friendly new features, mostly to take advantage of core-functionalities of devices such as accelerometer and geolocation InMarket for creating business models to developers not supported on iOS My take: Adobe is positioning AIR as … Continue reading →

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A Tour Of How Networks Have Blocked Google TV From Their Web Content

Posted on October 27, 2010 by Fabian Tilmant

Intro: After less than a week since its release, three of America’s largest television networks have started blocking Google TV users from watching video content on their web sites. Sort of. While ABC and CBS keep Google TV viewers out, … Continue reading →

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Enhanced TV vs Traditional Advertisers

Posted on October 27, 2010 by Fabian Tilmant

Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading →

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