Tag Archives: figures

Light Foresight Part V

Again many interesting stories that could be DiCoDEd. I’ll log them here, in a light foresight entry, in order to come back later if this book leaves me some time. Hope you enjoy it too! [Facebook, Data, Google, Aggregation, advertising, … Continue reading

Posted in Light Foresight | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Light Foresight Part IV

Damn, there are a lot of interesting stories (especially the Facebook/Google slap fight) and i don’t take the time to cover them sufficiently. So i’ll just log them here, in a light foresight entry, in order to come back later. … Continue reading

Posted in Light Foresight | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Light Foresight Part I

Being very busy lately on the writing of the book (the drafted structure is fixed, so I need to fill it) and other minor things, I am less able to do an active foresight. That’s why I’ll post interesting links … Continue reading

Posted in Light Foresight | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The New Media Generation – Adlovers or Adavoiders?

Intro: A few days ago, Hélène (one of our consultants at Cleverwood) attended the GRP Media Session about the relationship between the young generation (between 18 and 22) and the media. The evening was divided into 3 presentations about new researches over … Continue reading

Posted in Foresight | Tagged , , , , , , , , , , , , , , , | Leave a comment

87% des mobinautes déclarent visiter au moins une fois le portail de leur opérateur, dont 55% tout le temps

Key Points: Le mobile est définitivement un média à part entière 45,7 millions de personnes sont équipées d’un téléphone mobile en France1 ; La consultation de l’Internet via le mobile est un marché de masse 13,3 millions de mobinautes sont … Continue reading

Posted in Foresight | Tagged , , , , , , , , | Leave a comment

The Critical Role of SMS

Intro: Today I received a release from mBlox indicating that their research shows that 38% of UK retailers have used SMS in a campaign, whilst another 36% are using a mobile site when reaching out to consumers. Chairman Andrew Bud … Continue reading

Posted in Foresight | Tagged , , , , , , , , | Leave a comment

The Connected Kingdom

Intro: The Internet is a fundamental part of everyday life in the UK – 73% of households have broadband. Our research has revealed that the UK Internet economy is worth £100 billion a year, is growing at 10% a year … Continue reading

Posted in Foresight | Tagged , , , , , , , | Leave a comment

Official Measurements for Mobile Internet in France

Intro: Pour la toute première fois en France, Médiamétrie publie les audiences des sites, portails et applications consultés via l’internet mobile. La mesure offre une vision exhaustive de la navigation internet sur téléphone mobile enrichie par des informations détaillées sur … Continue reading

Posted in Foresight | Tagged , , , , , , , , , , , , , | Leave a comment