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Tag Archives: Tony Pace
Enhanced TV vs Traditional Advertisers
Key points: “Advanced television functionality has been around for years, but it has always been fragmented and inconsistent,” said Michael Bologna, director-emerging communications at WPP’s Group M. “That has been a problem for advertisers. Advertisers want to reach mass audiences.” … Continue reading →
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Tagged Ad, Alan Wurtzel, AT&T, Barbie, Cablevision, check-in, consumer, Device, Early Adopter, Forrester, IDTV, iPad, IPTV, Marketing, Mattel, media, Michael Bologna, Mobile, NBC, NBC Universal, Netflix, smartphone, STB, Subway Franchisee Advertising Fund Trust, tablet, technology, Tony Pace, TV, US, user, user XP, WPP, Youtube
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New Media Foresight 